The Racers Workout: Looking For A Few Second’s Edge

In preparation for launch of my Racers Workout home dvd fitness course, it is an exercise in care to pin point the ideal market for our product. Who is the ideal customer? What is his/her age, interests, likes, passions, area of the country where they live, etc. From there, the goal is to get the benefits viewed as many people fitting that description as possible and try to bring those benefits to them.

I designed the Racers Workout to be sport particular as a workout training program to help competitive car racers and competitive motorcycle riders to reach their full potential physically and mentally. The goal was an all around fitness training program for motorcycle and car racers that would give them quantifiable benefits in their actual race performance.

Turns out that our research told us that our ideal customer to bring the product to was male, age 20 to age 40, a racing fan both as spectator and a competitor, who wants to take his motorcycle or car racing results to a higher level. We figure that this person will be wanting to take the his car to sponsorship or wanted to start to achieve championship results on a local level and eventually regional and national. This competitior is just missing success by split seconds and we aim to help him make up that time.

For anyone who follows a long and just keeps with it, Racers Workout will provide that championship difference on the the physical and mental level. I would even say that in life, everyone wants to win more. Not just competitive racers, but all of us. It doesn’t matter if you are male, female, young or old, race fan or not. The things I learned and developed during my time working with the elite of their sport like NASCAR’s Kasey Kahne, carry universal health benefits for anyone. So to me anyone that wants to reach their dreams and isn’t afraid of putting on the hard hat and working for it, is my actual ideal student.

Russ Bohaty, The Racers Trainer, is the Personal Fitness Trainer for NASCAR’s Kasey Kahne and The Kasey Kahne Racing Team. His Free 6-Week Mental Fitness program geared to reach your peak performance is available at www.racerstrainer.com.

The Racers Workout: Looking For A Few Second’s Edge

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